Land Rover Stands 40 Foot High at Goodwood with Lord March G

Land Rover Stands 40 Foot High at Goodwood with Lord March Gerry Judah's largest and most impressive Central Display structure was featured at the 2008 Goodwood Festival of Speed from July 11-13. Positioned directly in front of Goodwood house, the eye-catching 40 ft raw steel rock structure - featuring 5 Land Rover vehicles ( one of each nameplate) and designed in celebration of the company's 60th anniversary - was unveiled by Lord March at the official opening of this year's event.

"Land Rover's global success and enviable reputation has been built over the last 60 years on the manufacture of robust and dependable vehicles that can tackle any driving condition in any terrain and this was the inspiration for the spectacular Central Feature Sculpture. For me, this is one of the most awe-inspiring and memorable displays we have ever had at the Festival. It's arguably our most artistic too, with its naturally rusted steel structure. It is certainly magnificent," commented Lord March at the reveal last night.

Land Rover, this year's featured marque, will celebrate its 60th anniversary at the Festival with a strong presence showcasing its past, present and future. The first ever pre-production Land Rover from 1948, affectionately known as HUE, will be on display alongside our current product line-up, the Defender SVX Limited Edition launched to mark the milestone anniversary and the acclaimed LRX concept cross-coupe a bold evolution of Land Rover design that signals the brand's future direction. Terrapod and mini-terrapod Land Rover's dynamic demonstration displays will also be available for those who want to test out the capability of Land Rover's key products, and all proceeds will go to the British Red Cross. The Company will also be providing a fleet of support vehicles for use by the marshalls.

"The Goodwood Festival of Speed is a prestigious, international motoring event which is beautifully executed a perfect environment to showcase the premium brand values of Land Rover," said John Edwards, managing director, Land Rover UK. "This year is Land Rover's 60th anniversary what better environment to celebrate in, with the opportunity to create a huge, visual display to showcase the supreme capability of our vehicles, directly in front of the main house for all to see."

Editor's notes:
About Land Rover Since 1948 Land Rover has been manufacturing authentic 4x4s that represent true 'breadth of capability' across the model range. Defender, Freelander 2, Discovery 3, Range Rover Sport and Range Rover each define the world's 4x4 sectors, with 78% of this model range exported to over 169 countries. Land Rover employs 8,500 people and supports a further 40,000 jobs supported in the supply chain

Land Rover takes its responsibility to the environment seriously. Emissions have been cut with all new models and, together with Jaguar, it is investing £700m on technology specifically aimed at reducing carbon dioxide emissions. Also, since September 2006, carbon dioxide generated by Land Rover manufacturing activities and UK customer vehicle use has been balanced through an industry leading offset programme run by Climate Care.
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